Natalie’s photography career started a decade ago while a student. As detailed in a Channel 9 interview, she began with budget-friendly equipment, a fondness for Photoshop, and utter boldness in posting her self-portraits to Flickr and other social media sites. Two years, one degree, and millions of views later, she was fielding invitations to present at industry events and trying to decide whether to opt for a conventional job or make a go at being a full-time photographer. Fortunately for the fine art world, she selected the latter.
Self-portraiture evolved into multiplicity images (containing multiple versions of herself within a single frame) and experiments in photo-manipulated levitation. By 2010, Natalie was so practiced and admired in these techniques that she offered lectures on them. However, the more her professional career advanced, the more she considered how to protect that career from mishap.
"It’s always been a pervading fear in my mind that, at some point, the main volume of what I’m working on might fail before I’ve backed it up to an external hard drive. Luckily, that never happened, but only recently did I decide to stop living on the edge. I was burgled, and the burglars took a laptop that had some fresh shoots on it. Fortunately, I’d just backed up my images, and they left my external drive on the table. I didn’t actually lose any images, although I did lose some work on a book that I was working on at the time. But the lesson was clear. Now, no matter what happens to any of my drives, I’ve got the data secure."
Today, Miss Aniela is a brand operated by Natalie and her partner, Matt Lennard, across London, Los Angeles, and New York, with sponsor partners including Nikon, Broncolor, Lupolux, and G-Technology. A stroll through the Miss Aniela gallery shows beyond question why Natalie attracts such globe-spanning interest and clientele. However, the countless hours of camera work and editing that yield such stunning images might amount to nothing without Natalie’s careful storage workflow at each stage of her work.